USFI Difference #6

We think big. When we ask, “what if,” we mean it. When our clients ask, “when,” we love it. We accept no limits and know no fear. Here’s what that’s gotten us into lately.

A Sign of Things To Come

A Sign of Things To Come

If you think personal computers changed your business, wait until you see this.

Digital signage is the most compelling technological innovation in years. Far more than just a big-screen TV, digital signage lets you deliver high-definition content to your guests, generate advertising revenue and improve your bottom line. Here are the basic components:

  • Large-screen displays
  • Self-help kiosk experience
  • Centrally managed channel content
  • Turnkey installation

The large-screen displays grab your guests’ attention, but it’s the kiosk interactivity and centrally managed content that help generate revenue. The interactive kiosk allows your guests to select what to view using their smartphones. 

Since content is centrally managed, you can be sure your targeted (amenities, cross-promotional) messaging is always included.

What makes it all relevant to consumers are the customized quizzes, news updates and ski or boating reports, as appropriate to your locale. 

For the short-term, acquiring the right technology is important. For the longer-term, it’s having a plan for managing your content – what to include, how often to update, and making it all flow seamlessly together.

USFI is ready with everything from equipment to installation to content strategy, development and management.